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Your privacy is important to Saab Cars North America (Saab) as is your trust in Saab products and services. We want you to know that the information we collect will be treated with care.
For Frequently Asked Questions about privacy, please click here.
Your privacy is important to Saab Cars North America as is your trust in our products and services. We want you to know that the information you share with us will be treated with care.
Saab's Privacy Statement for U.S. Consumers lets you know how we handle personally identifiable information you share with us through saabusa.com; at events; on Business Reply Cards (BRCs) and sweepstakes entries; and through our customer call centers. The information you share with us may be used by Saab, our affiliates, our licensees, and dealers. It may be used by our suppliers exclusively to provide services for Saab, and by our business partners to conduct joint marketing programs. It may also be shared in connection with the sale, transfer or financing of a significant part of a Saab business. We will not share your personal information with third parties other than these for their independent use without your permission.
For Frequently Asked Questions about privacy, please click here. For information about how to opt-out of being contacted by Saab for marketing purposes click here.
Scope
This Privacy Statement explains how we handle personal information you share with Saab businesses in the United States. We may obtain this information through saabusa.com; at events; on Business Reply Cards and sweepstakes entry forms; and through our customer call centers. It also applies to information about you and your vehicle Saab obtains from affiliates, dealers, licensees for consumer merchandise, and other sources such as companies that provide lists of potential vehicle purchasers or current owners.
Information Collection
Saab may obtain information about you and your vehicle in a number of ways: For example, our Website, Business Reply Cards, sweepstakes entries, test-drive incentive applications, surveys, vehicle sales records, and other public sources. While you may use Saab’s Websites to learn about our products and services without disclosing any information about you or your vehicle, we may ask you to provide us with personal information including:
- contact information (name, address, city, state and Zip Code, e-mail address, and telephone number)
- vehicle information (vehicle identification number (VIN), make, model, model year, selling dealer, date of purchase or lease, etc.)
- demographic information (age range, marital status, household composition, etc.)
- non-credit-related marketing profile information (when you plan to purchase or lease; the vehicle in which you're interested, etc.)
- relationships you have with Saab not related to your vehicle (i.e., OnStar)
Business Reply Cards and sweepstakes entries you complete at an event or in response to a marketing mailing we send may also ask you to answer some of these same questions so we can tailor what we send to you to your specific interests.
In limited circumstances, you may be asked to provide Saab with your social security number. For example, if you win a sweepstakes or receive compensation from Saab, Saab is required to include your social security number on government tax forms. Saab maintains technical, administrative, and physical safeguards designed to protect the confidentiality of your social security number, and to prohibit the unlawful disclosure of and restrict access to this information.
In addition, our affiliates, dealers, merchandise licensees, and other sources such as those that provide lists of potential vehicle purchasers or current owners may give the information they have regarding you or your vehicle to us so that we may serve your needs better.
Uses
Information about you or your vehicle may be used to respond to your requests for product brochures, to customize and improve communication content, or for marketing or product research. It may also be used to provide you with helpful offers and information on Saab products and services.
We may share information about you and your vehicle with our affiliates, and with our dealers. Saab may also share personal information collected with our suppliers for the exclusive purpose of providing services for us (for example, mailing information in response to your request for a vehicle brochure) and with our business partners to conduct joint marketing programs with Saab. It may also be shared in connection with the sale, transfer or financing of a significant part of Saab business. Saab will not share information about you or your vehicle with other third parties for their independent use without your permission.
You may choose to forward information from Website or e-mails to another person. E-mail addresses submitted to our E-card or other Forward to a Friend program will not be captured for later use in marketing unless that person consents.
We may disclose information about you or your vehicle as required by law, in conjunction with a government inquiry, or in litigation or dispute resolution.
Cookies and Other Tracking Devices
We may use cookies and other tracking devices on our Websites. Using cookies on our sites provides benefits to you, such as allowing you to maintain your account login information between visits, or locating a nearby dealer. The use of cookies also allows us to measure site activity to provide a better user experience. Cookies and other tracking devices may be used to tell us the time and length of your visit, the pages you look at on our site, the site you visited just before coming to ours, and the name of your Internet service provider.
We may use third parties to serve Saab advertisements on other Websites. In serving Saab advertisements, these companies may use cookies and other tracking devices to collect certain information about your visits to other Websites (such as browser type, IP address, which page was visited, and time of day). This information may be used to evaluate our online advertising campaigns or to tailor promotions and other marketing messages to you.
You may elect to refuse cookies. Please refer to your browser Help instructions to learn more about cookies and how to manage their use.
Outside Links
Saabusa.com may contain links to third-party sites not controlled by Saab or covered by this privacy statement, such as those belonging to dealers, licensees, or independent product review sites. We recommend that you check the privacy statement of other sites you visit before providing any personal information. Generally, we will tell you as you leave our site that another site's privacy statement applies to any data you share on that site.
Information Security
Saab recognizes the importance of safeguarding consumer personal information in Saab's possession from theft, inappropriate use, or improper distribution. Saab has security policies and procedures appropriate to the level of confidentiality of that data. Our suppliers have signed agreements to protect and use your data according to our requirements. It should, however, be recognized that no company can perfectly protect personal information.
Privacy Inquiries
If you have concerns or questions regarding Saab's consumer privacy practices, please refer to the frequently asked questions that follow, or you may contact us at 1-800-955-9007.
Changes
We retain the right to change this Privacy Statement. We will post changes to this page in a timely manner.
This statement is effective as of 2/24/2010.
Supplemental Privacy Information
This information supplements the information provided in the Saab Privacy Statement for U.S. Consumers.
Q1:
What is an example of a supplier that provides services to Saab?
A:
Suppliers are companies that provide services on Saab's behalf, such as mailing you a brochure you request.
Q2:
What is an example of a Saab business partner?
A:
By business partners, we mean independent companies that conduct joint marketing programs with Saab. Examples are OnStar and XM Radio.
Q3:
What do you mean when you say "independent use" or that you will ask for my permission before sharing my information?
A:
By independent use, we mean for purposes unrelated to Saab's products and services. For example, if you attend a Saab event and the co-sponsor of that event would like to receive the information from the registration form you filled out, you will be asked for your permission on the registration form.
Q4:
What do dealers do with my personal information?
A:
Saab dealers may use your personal information to contact you about your interest in Saab products and services and to provide you with information about upcoming events and vehicle incentives. For questions about your dealer's specific privacy practices, please contact your dealer directly.
Q5:
If I opt out of receiving communications from my dealer, will I still receive communications from Saab? How can I opt-out of Saab marketing communications?
A:
Yes, you may continue to receive communications from us. Saab and Saab dealers are separate legal entities with their own privacy practices. If you don't want to receive marketing messages from Saab regarding our vehicles, you should call 1-800-955-9007 or click here.
Q6:
Will you use my personal information to send me e-mails?
A:
Yes, we may. You can access our privacy statement from the saabusa.com Website If you have subscribed to a particular e-mail newsletter or other communication (e.g., Saab-i), you should follow the instructions in the e-mail or on their Website to unsubscribe. You must contact your dealer separately.
Q7:
How do I opt out of receiving unsolicited marketing communications from Saab or change my opt-out preferences?
A:
If you do not want to receive unsolicited marketing communications from Saab, please call 1-800-955-9007 to opt out of direct mail communications, as well as telephone and e-mail communications, and/or to change previously submitted opt-out preferences.
Q8:
How long will my opt-out preferences last?
A:
Your Saab telephone opt-out preferences will expire five (5) years from the date you submit them. Your Saab direct mail opt-out preferences will expire two (2) years from the date of your submission. At this time your e-mail opt-out preferences will not expire.
Q9:
How will you obtain my permission to disclose information about me to a third party?
A:
An example is information you provide in a BRC (Business Reply Card). We identify the third party on the card and ask for your permission to share that data with them.
Q10:
Does my vehicle have a black box to record data?
A:
Saab vehicles, like other modern motor vehicles, have a number of sophisticated computer systems that monitor and control several aspects of the vehicle's performance. Saab vehicles use on-board vehicle computers to monitor emission control components to optimize fuel economy, to monitor conditions for air bag deployment and, if so equipped, to provide anti-lock braking and to help the driver control the vehicle in difficult driving situations. Some information may be stored during regular operations to facilitate repair of detected malfunctions; other information is stored only in a crash event by computer systems, such as those commonly called event data recorders (EDR).
Q11:
Does my vehicle have an RFID feature that transmits my personal data?
A:
No, many Saab vehicles contain sensing and transmitting devices using the same type of radio frequency transmission technology used in RFIDs that can contain personal information. These devices are used to perform functions such as checking tire pressure. The devices do not store or transmit personal data.
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